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Greg Isenberg

0 位关注者
134 条内容
11最近 7 天 条

简介

I run a portfolio of internet companies and host @startupideaspod. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc

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𝕏Greg Isenberg

内容历史

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Greg Isenberg
𝕏x•about 14 hours ago

I don’t think you can be a top 1% entrepreneur without these 3 traits: 1. Delusion - the ability to believe something should exist before evidence allows that belief. Without this, you defer to consensus and never start. 2. Optimism - the bias that effort will compound rather than collapse. Without this, friction looks like signal to stop instead of noise to push through. 3. Neuroticism - heightened sensitivity to risk, detail, and status. Without this, you miss weak signals, ship sloppily, or get blindsided.

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Greg Isenberg
𝕏x•about 17 hours ago

Send this tweet to someone who needs to lock in because it's 2026 and no one will save you besides yourself

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Greg Isenberg
𝕏x•about 17 hours ago

2025 was about "vibe coding" so you can build software with AI 2026 is about "vibe marketing" so you can earn attention, trust, and demand with AI manus/meta moving into vibe marketing feels right on time.

@Manus

Today we're launching our first data partnership with @Similarweb Now, you can: 👉 Access 12 months of web traffic history 👉 Benchmark competitors instantly 👉 Analyze marketing channels and traffic sources 👉Get regional traffic breakdowns All powered by Similarweb's

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Greg Isenberg
𝕏x•about 18 hours ago

http://x.com/i/article/2011460577395097600

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Greg Isenberg
𝕏x•3 days ago

Send this to every normal person you know because normal people don’t want to touch a terminal and this will make them 100x more powerful and productive at whatever is they do

@Claude

Introducing Cowork: Claude Code for the rest of your work. Cowork lets you complete non-technical tasks much like how developers use Claude Code.

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Greg Isenberg
𝕏x•4 days ago

THE FASTEST WAY TO CHANGE YOUR LIFE IS TO MAKE SOMETHING PUBLIC THE INTERNET REWARDS PEOPLE WHO TRY OUT LOUD.

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Greg Isenberg
𝕏x•4 days ago

http://x.com/i/article/2010360676368195584

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Greg Isenberg
𝕏x•4 days ago

every failed VC-backed consumer app from 2015-2022 is now a perfect $1-10M solo business just waiting for someone with claude code etc to rebuild it in a weekend and unleash a flood of UGC creators behind it go find those "we're sunsetting" emails like there is no tomorrow

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Greg Isenberg
𝕏x•5 days ago

in an AI world, your ability to clearly describe what you want is about to become the most valuable skill on the planet

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Greg Isenberg
𝕏x•7 days ago

this is the CLEAREST explanation of "ralph wiggum" on the internet and how you can use it with claude code/amp/etc and have AI agents build software for you 24/7 even while you sleep

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Greg Isenberg
𝕏x•7 days ago

i don't know how else to tell you >lock in >play with ai tools, use terminal >ship many tiny apps >most will fail >find the one that works >double down >taste freedom and you'll outperform 99.9% of the planet who hasn't figured this out in 2026

i don't know how else to tell you

>lock in 
>play with ai tools, use terminal
>ship many tiny apps
>most will fail
>find the one that works
>double down
>taste freedom 

and you'll outperform 99.9...
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Greg Isenberg
𝕏x•8 days ago

Temperature check: Would you rather own stock in Anthropic ($350B val), OpenAI ($830B val) or xAI ($230B val)?

@Andrew Curran

Anthropic is raising $10 billion at a valuation of $350 billion.

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Greg Isenberg
𝕏x•8 days ago

2026 feels like a generational lock in moment daily exposure to AI tools is probably the single greatest thing you can do now: launch 7 apps in a year, double down on 1, become a weapon at your job, get promoted, find freedom, life changed right now matters so much

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Greg Isenberg
𝕏x•8 days ago

2026 feels like a generational lock in moment daily exposure to playing to AI tools is probably the single greatest thing you can do now: launch 7 apps in a year, double down on 1, become a weapon at your job, get promoted, find freedom, life changed right now matters so much

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Greg Isenberg
𝕏x•8 days ago

yep

@Frank

ngl claude agent sdk might spawn a whole crop of new unicorns

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Greg Isenberg
𝕏x•8 days ago

Who are the most interesting people to follow in AI on X?

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Greg Isenberg
𝕏x•9 days ago

if you want to be an entrepreneur today, i’d take $200k in claude credits over 4 years of random college credits all day

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Greg Isenberg
𝕏x•9 days ago

i regret to inform you the amount of opportunity to build software startups and mobile apps with claude code etc is mind bending at the moment

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Greg Isenberg
𝕏x•9 days ago

I spent some time testing Alibaba’s new AI agent platform "Accio", which 99.9% of people haven't tried, and it genuinely surprised me. It spots trends, turning them into concrete product ideas, designs the products and then matches you with real suppliers on Alibaba who can build them. Crazy! It reads reviews and complaints to figure out why products underperform, then suggests how to fix that in a new concept. Kinda felt like an AI ecommerce co-founder. Not affiliated with alibaba (duh), but thought it was cool so did an episode @startupideaspod on it. I'm sharing the episode in case you might find it interesting too. https://youtu.be/PrP_aGVLBMI?si=mPHUej_LbOvLp99E Tempts me to build an ecommece company.

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Greg Isenberg
𝕏x•10 days ago

The $1.3T App Store doesn’t DIE. It's going to EXPLODE. Claude Code makes it so anyone can ship an app, which means the App Store fills up 10,000× faster than before. Most are AI junk. But A few are surprisingly good and PERSONAL instead of UNIVERSAL. Apple will get stricter and add more filters. How else are they going to deal with the flood of apps and making it easy for people to find them? At the same time, the types of apps will change over the next 24 months: People start building very specific apps for very specific situations. “An app that tells me if my snoring last night was bad enough to wake my partner” instead of a generic sleep tracker Basically, moving from general purpose to very specific apps that spread through screenshots, screen recordings, and friends sending links. Most of these apps never try to get "huge" in the traditional VC sense. They don’t need tens of millions of users. A few thousand people paying $5–$15 a month turns into life changing money. Some people get wildly rich from this. If all of a sudden, they have a portfolio of apps doing $5M in ARR with no investors, they've easily built $20M of enterprise value while taking distributions of $500k+/year. Pretty crazy. People will see this and many will jump into the app building game. It'll get popular and then probably too popular at one point. Lot of people in Silicon Valley say everyone will be an app creator in this new world. I'm not sure that's true. Probably not everyone. A lot of people still won’t build apps, the same way most people aren't youtube creators. They just want consume the content an enjoy it. Over time, the App Store starts to feel different. Basically, software feels more indie, more personal. This era is way better for people who want to build apps, people who want more personal apps but maybe worse off for apple (gotta deal with the slop) But definitely it doesn't kill the app store. The app store explodes.

@∿

Claude Code is probably the death of the App Store economy

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Greg Isenberg
𝕏x•11 days ago

2026 *officially* starts tomorrow most people back to work glhf everyone, make it count

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Greg Isenberg
𝕏x•11 days ago

you're a few .md files from being able to outperform 99% of people on this planet

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Greg Isenberg
𝕏x•11 days ago

claude code will probably make 50,000 people millionaires if not more

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Greg Isenberg
𝕏x•11 days ago

ive been hanging out with founders under 22 lately living in sf/nyc and they're built different. my observations of these young founders getting rich with AI: 1. these kids grew up watching YT creators flexing Porsches and private jets from their bedrooms. but when they looked at their own reality, they saw $200k college tuition and $45k entry-level jobs. the math didn't work. so they decided to skip the broken system entirely. 2. that economic reality shaped everything about them. they're unapologetically capitalistic in a way that reminds me of the 80s Wall Street era. pure survival capitalism. they think they need millions just to live comfortably, they look at $4,000 studio apartments in ny, and they're not wrong. tons of economic pressure for everyone right now and inflation worries. 3. so they formed group chats with other founders. their mentors are podcasts. they're plugged in and learning 24/7, treating business like a multiplayer video game they're trying to beat. 4. sam altman said something that stuck with me: older generations use ChatGPT as a Google replacement, but these kids use it as an operating system. they see this AI era as their gateway out of economic reality. 5. everything they do is optimized for virality. their startup journey reads like a Netflix documentary with built-in trailers. every product decision considers "will this clip work on X?" they reverse engineer social algorithms with their business models. it's like NELK Boys meets Spielberg meets YC demo day. 6. they build products designed to go viral on specific platforms. they'll time launches around trending topics. they'll create TikToks showcasing their SaaS tool like entertainment content. 7. some go the cash flow route, building consumer mobile apps like nikita or build saas portfolios. others raise millions in VC funding. the more the vc the better they think. 8. they document every failure, breakthrough, and late-night coding session. their businesses are performanc...

ive been hanging out with founders under 22 lately living in sf/nyc and they're built different.

my observations of these young founders getting rich with AI:

1. these kids grew up watching YT cr...
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Greg Isenberg
𝕏x•12 days ago

One sounds better

@Bhavani Ravi

@gregisenberg Is there a difference between user supported vs bootstrapped?

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Greg Isenberg
𝕏x•12 days ago

Today I learned Obsidian is 100% user-supported and not backed by VC investors

Today I learned Obsidian is 100% user-supported and not backed by VC investors
Today I learned Obsidian is 100% user-supported and not backed by VC investors
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Greg Isenberg
𝕏x•12 days ago

a huge number of “ai products” feel impressive for 72 hours and then quietly exit your life without friction, which is starting to look like the defining failure mode of this cycle

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Greg Isenberg
𝕏x•12 days ago

Please tag who you want me to interview in January for @startupideaspod The show gets ~2M listens/month It can be anyone that you think you can learn from. Practical AI tutorials, startup ideas and growth tactics. I'll DM the most interesting ones!

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Greg Isenberg
𝕏x•12 days ago

In a year, the internet will be really different. We’re seeing just tip of the iceberg of what Claude code can do. Crazy times.

@Frank

just mass cancelled $27k/year in subscriptions made a claude code skill that: 1. reads credit card statements/extracts subscriptions 2. automatically asks follow-up q's to clarify which ones you want to cancel 3. actually opens chrome and literally cancels them for you

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Greg Isenberg
𝕏x•13 days ago

HOW TO BUILD A BIG CONSUMER B2C MOBILE APP IN 2026 1. start with a single recurring behavior people already document, like meals, sleep, workouts, studying, dating, or routines. 2. anchor the app to one question users already ask themselves daily, like “am I doing this right?” 3. narrow it to one audience, like college students tracking meals, busy parents tracking sleep, or single people tracking dates. 4. design the product so the core value appears visually in under five seconds 5. build the demo before the full product and let the demo define the feature set 6. keep videos between 20–40 seconds so curiosity builds without dragging 7. default to faceless formats like screen recordings, slideshows, or b-roll with captions (easier to do, can do founder led if that's your thing too) 8. create multiple hooks around the same demo instead of multiple demos. 9. use comparison formats like before/after, expectation vs reality, or me vs me 10. write hooks the way people text friends: short, casual, and specific 11. treat pauses, rewatches, and saves as the strongest signals of interest (this is v important) 12. read comments as public product research that reveals confusion, desire, and identity 13. paste comments into Claude Code and cluster them into concrete product changes 14. use AI inside the app to interpret inputs and surface one clear answer. 15. add a short onboarding quiz so users feel the output is made for them 16. deliver a result worth screenshotting within the first session. add CTAs to share. track the % of people who share and iterate to increase this. 17. place the paywall immediately after the first moment of clarity 18. ship small visible improvements weekly so users feel momentum 19. iterate in public so content doubles as changelog and proof 20. measure virality through shares and installs per view, not follower count 21. design outputs users want to send to friends without explanation 22. own multiple posting accounts early t...

HOW TO BUILD A BIG CONSUMER B2C MOBILE APP IN 2026

1. start with a single recurring behavior people already document, like meals, sleep, workouts, studying, dating, or routines. 

2. anchor the ap...
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Greg Isenberg
𝕏x•13 days ago

The fastest way to slow progress is to keep “just checking one thing"

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Greg Isenberg
𝕏x•15 days ago

HNY. Share an idea you want to pull out of your head and make real in 2026.

HNY.

Share an idea you want to pull out of your head and make real in 2026.
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Greg Isenberg
𝕏x•15 days ago

HNY, say it back to me ONLY if you're going to ship an unreasonable amount of your ideas across the internet in 2026

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Greg Isenberg
𝕏x•15 days ago

2026 is the GREATEST time to build a startup in 30 years I’m 36. I’ve sold 3 startups, helped build companies that raised billions, and backed teams from seed to unicorn. 20 MEGA shifts that make this the BEST time to build in a GENERATION: 1. Hardware got smart. Download open-source AI models from HuggingFace to cheap robots and they're suddenly smart. Opens up tons of use-cases. 2. SaaS is imploding. AI can replicate $500K software for pennies. Enterprise software that took 30 engineers now requires 1 and a Claude Code subscription. Founders will go more niche and more custom and outprice incumbents. 3. Outcome-based pricing is eating subscriptions. With AI agents handling work automatically, founders can guarantee results instead of selling features. This creates a massive arbitrage opportunity to steal market share from rigid subscription models. 4. Vibe marketing is the new marketing. AI agents/tools like Lindy, Gemini and Claude Code Using agents to do personalized outreach, ads and content creation it’s getting good. This is like getting on social in 2005. 5. Social is FYP-ified. Distribution no longer requires massive followings, just content that hits. Founders can build audience from zero without ads and then convert them to owned media channels (text/email). 6. Interfaces are vanishing. Conversations are replacing dashboards across industries. This removes training barriers and means customers can use sophisticated products immediately. 7. Companies are obsessed with efficiency and cutting costs right now. Corporate budgets are getting reallocated to AI. Companies are cutting traditional software spend to make room for AI-powered alternatives. This creates fast-tracked approvals for startups delivering 10x efficiency. 8. 99% of MVPs won't need VC. Low-cost MVPs combined with creator partnerships and AI automation allow bootstrapped scaling. For most software businesses, outside funding is now unnecessary. 9. Global teams. You don’t need to hi...

2026 is the GREATEST time to build a startup in 30 years

I’m 36. I’ve sold 3 startups, helped build companies that raised billions, and backed teams from seed to unicorn.

20 MEGA shifts that make...
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Greg Isenberg
𝕏x•16 days ago

Manus AI ($100M+ ARR in 8 months) is getting ACQUIRED by Meta Interesting...Meta is betting big on AI agents.

@Manus

Manus is entering the next chapter: we’re joining forces with Meta to take general agents to the next level. Full story on our blog: https://manus.im/blog/manus-joins-meta-for-next-era-of-innovation

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Greg Isenberg
𝕏x•17 days ago

This is the 1997 moment because building AI agents still feel complicated and awkward. And that's why it's a wonderful time to be building AI agents in 2026.

@TBPN

"We're in the 1997 era of making agents." — @SierraPlatform co-founder & CEO and Chairman of the Board at OpenAI @btaylor "I found this article about creating websites in 1997. It was about banks spending $23 million to add transactional support to their website. Like, adding a

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Greg Isenberg
𝕏x•17 days ago

3) get your hands dirty

@The Boring Marketer

two ways to get the most out of AI: 1) know what questions to ask 2) know what good looks like

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Greg Isenberg
𝕏x•18 days ago

HOW TO BUILD MOBILE APPS WITH AI IN 2026 1. Use Claude Code, Rork, Vibecode app etc to get the first mobile MVP live the same day the idea forms 2. Use Claude Code to tighten logic, handle edge cases, and make behavior predictable 3. Design the core interaction so it fits inside a 10-second screen recording from day one (this is key and is the new "lean startup") 4. Study top short-form videos in your category and write down the first 3 seconds of each 5. Build demos around the hook rather than the feature list (mindset shift) 6. Record simple demos straight from the simulator or device and post them as is 7. Treat short-form video as a live feedback channel (v important) 8. Test multiple hooks for the same app before touching the code 9. Watch where people pause, replay, or comment “wait what” to see what matters (in analytics) 10. Screenshot comments that explain the product clearly and reuse that language 11. Paste comments into Claude Code and ask it to cluster feedback into concrete product changes 12. Ship the smallest change that makes the demo clearer 13. Use Claude Code to push those changes fast and re-record the demo the same day (can be founder led or find someone or ai avatar) 14. Repeat this loop daily until the app explains itself without narration 15. Let the demo become the distribution engine. This is your north star. 16. Add a paywall once curiosity appears to test willingness to pay 17. Add a one-question or short quiz in onboarding to create investment early 18. Use quiz answers to personalize the first output so it feels made for the user 19. Show the result immediately after onboarding to reinforce that the input mattered 20. Surface one clear “this is why this matters” insight right after first use 21. Save the first output so users feel ownership and return to it 22. Ask for one small follow-up action after value appears to deepen commitment 23. Turn common onboarding answers into new demo angles for content 24. Highl...

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Greg Isenberg
𝕏x•18 days ago

I find this extremely lame and i'll call it out. All of these X accounts are fake based in India or "West Asia" yet pretty well-known people interact with them and follow them. Someone creates an account claims a role at a frontier AI lab based in SF (it's a lie), and then mostly curates smart-sounding charts, threads, and takes from other people usually without credit. They often use the format "this guy literally xyz...." Over time, a network of these accounts boosts each other, making the signals look even stronger, and my guess is that the endgame is selling influence, distribution, or “growth” or AI automation services once the audience is large enough. I have seen tons of these accounts recently and maybe you have too.

I find this extremely lame and i'll call it out.

All of these X accounts are fake based in India or "West Asia" yet pretty well-known people interact with them and follow them.

Someone creates an...
I find this extremely lame and i'll call it out.

All of these X accounts are fake based in India or "West Asia" yet pretty well-known people interact with them and follow them.

Someone creates an...
I find this extremely lame and i'll call it out.

All of these X accounts are fake based in India or "West Asia" yet pretty well-known people interact with them and follow them.

Someone creates an...
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Greg Isenberg
𝕏x•18 days ago

The guy who built Claude code admitted that it started as a side project 🤯

@himanshu

Dude.

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Greg Isenberg
𝕏x•20 days ago

Bill Gurley (@bgurley) CLEARLY outlines his AI thesis in 14 minutes to Tim Ferriss (@tferriss) 1. Every real tech shift that creates wealth also attracts speculation, and the two usually show up together 2. AI looks like an industrial wave where real companies and workflows get built, even while money moves too fast around it 3. Fast gains pull in people chasing exposure, which explains the rise of SPVs, loose deal structures, and crowded trades 4. Big companies take more risk when they feel like they’re winning, which is how all these circular AI deals start to appear 5. Private markets demand experience because outcomes swing hard and information stays messy 6. The biggest AI returns already happened early, which makes later bets harder and way more selective 7. Large model companies focus on core platforms, leaving plenty of room in specific industries and workflows 8. The strongest AI businesses live inside real day-to-day work, where systems get stitched together. 9. Becoming fluent with AI inside your own field is one of the smartest career moves right now. Its sound obvious but so true. 10. "I dont care what field you are in you should be playing with this AI stuff. Be the most AI-enabled version of yourself"

Bill Gurley (@bgurley) CLEARLY outlines his AI thesis in 14 minutes to Tim Ferriss (@tferriss)

1. Every real tech shift that creates wealth also attracts speculation, and the two usually show up t...
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Greg Isenberg
𝕏x•21 days ago

FRAMEWORK FOR BUILDING A $60K MRR MOBILE APP LIKE THIS 1. Start with a behavior people already have. Sleeping already happens every night, so the snoring app fits naturally into an existing routine! 2. Tie the app to a question people already think about. “Do I snore?” often comes up through partners, jokes, or health concerns, so curiosity exists before the app. This makes your life easier. 3. Use AI to interpret the signal for the user. The app turns raw audio into meaning by identifying when snoring happens and surfacing what matters. Tons of niches/ideas are opened up to BECAUSE of AI right now. 4. Deliver the answer immediately. You wake up, open the app, and see the result from the night before. Builds the daily habit. 5. Make the result easy to show. Short audio clips and simple visuals turn into five-second videos, which makes organic sharing effortless. Virality goes up. Helps with CAC and compounding. 6. Keep the scope narrow and intentional. The app focuses on one problem instead of becoming a full sleep platform, which keeps it useful and easy to understand. And the name reflects it too. Says what it does. Autosnore. Snoring recorder. Perfect. 7. Charge for clarity and peace of mind. People happily pay to remove uncertainty, especially around health and relationships. This pattern shows up across a lot of categories because these moments exist everywhere. @ideabrowser has shared a bunch of these ideas. If people already do the behavior, already ask the question, and react emotionally to the answer, there’s probably a product there. The fastest way to test it is simple: ship a rough version, show the output on video, and see if people lean in. The response usually tells you quickly whether it’s worth going deeper. There are more "dumb" categories like this than people realize

@Lotanna Ezeike 💳

“im gonna build a snoring recorder” “that’s dumb” *proceeds to make $60k a month

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Greg Isenberg
𝕏x•22 days ago

"How to Set Up Claude Skills in <15 Minutes (for Non-Technical People)"

"How to Set Up Claude Skills in <15 Minutes (for Non-Technical People)"
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Greg Isenberg
𝕏x•22 days ago

truth is you can tell a lot about a company based on how hard it is to cancel their product

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Greg Isenberg
𝕏x•22 days ago

I'll say the quiet parts out loud: A lot of AI companies that raised $10M, $50M, even $250M+ have SERIOUS churn problems. A lot of AI products get tried because they’re the cool new thing. People sign up, poke around, feel the wow moment, tell a friend, maybe even pay for a month or two. Then real life kicks in and the subscription quietly gets canceled 3-6 months later. I call this "vibe revenue". Money that comes from curiosity, novelty, or FOMO rather than a product becoming essential to someone’s workflow. People pay because it’s cool to try, not because they can’t imagine their week without it. The dangerous part is that vibe revenue looks exactly like PMF at first!! Growth curves go up and to the right. Feedback sounds positive. Founders keep saying “this is the worst the models will ever be.” when confronted with churn. If I had a nickel, everytime I heard that! But the truth is better models don’t automatically create habits. They don’t fix shallow integration or give a product staying power. In AI, switching costs are low and alternatives show up weekly. Curiosity can carry revenue longer than it should, especially when capital is plentiful. Some of these companies will keep raising. Many will hit a wall when retention tells the full story. A lot of employees who on paper will think they are millionaires will learn this lesson the hard way. The businesses that survive feel different. They get used on boring days, stressful days, and busy days. They don’t rely on wow moments. They earn a permanent slot in how work actually happens and they'll deserve the valuation, the funding etc. Vibe revenue, it's everywhere. Stay safe out there. Am I wrong?

I'll say the quiet parts out loud:

A lot of AI companies that raised $10M, $50M, even $250M+ have SERIOUS churn problems. 

A lot of AI products get tried because they’re the cool new thing. Peopl...
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Greg Isenberg
𝕏x•22 days ago

if 2025 was the year of ai agents, 2026 might be the year of “skills” for ai agents

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Greg Isenberg
𝕏x•23 days ago

OpenAI just launched "agent skills", their version of what Claude calls skills. It finally clicked to me how these agents, skills and MCPs will work together. Basically, a skill is just the recipe for how something should be done, subagents are extra hands you spin up when the task is big, and MCPs are how the agent actually touches real systems like your repo or dashboards. Imagine a solo graphic designer setting up a “launch assets” skill: the skill defines brand rules, layouts, and export formats, sub-agents generate variations for social, web, and email in parallel, and MCPs pull from the actual Figma library and push finished assets into the client’s folder. Cool to see this kind of structure emerge in both OpenAI and Claude.... it feels like an early step toward a common way of building workflows that are reliable, composable, and actually useful in real work. I also gave away a trend, a business idea, an app ive been using for 14 years and more. https://youtu.be/iHyK-CW3ciI?si=jS5e8qeQwWtbGOew (i answer every comment there) Happy building, my friends. Btw, what should I cover next? Or tag who should come on the show. Have a creative day.

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Greg Isenberg
𝕏x•23 days ago

Once make your first $1 from the internet, it literally rewires your brain. It turns the internet from something you scroll into something you can send ideas through, get value back and see your life change in real time.

Once make your first $1 from the internet, it literally rewires your brain.

It turns the internet from something you scroll into something you can send ideas through, get value back and see your l...
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Greg Isenberg
𝕏x•24 days ago

This feels directionally right. An agency comes in for a few weeks, maps how work actually flows, and installs claude skills/agents that handle reporting, follow-ups, checks, and coordination. That replaces work spread across a few roles that might cost $250k–$400k a year. The company pays once for the setup, keeps the system, and only brings the agency back when something needs tuning. Of course agencies don’t go away since human judgment is always needed, but a growing share of what clients pay for shifts toward skills and agents that run inside the business. I keep coming back to this idea and it keeps making more sense.

@The Boring Marketer

The future of agencies/consulting looks like it will be around installing capabilities for customers via agents, fine tuning, skills

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Greg Isenberg
𝕏x•24 days ago

AI makes untechnical people, technical.

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Greg Isenberg
𝕏x•26 days ago

If you're able to earn a living doing what you love and it feels like freedom, you are fortunate

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Greg Isenberg
𝕏x•27 days ago

This might be obvious but in a vibe coding world, where the amount of websites/apps is going to 100x, the value of a high quality dot com or dot ai goes way up

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Greg Isenberg
𝕏x•29 days ago

RT ∩ Huge announcement: We're hiring a Product Designer for Share Aura. This will be our 3rd FT designer, the first time we are hiring publicly. So far, the product has been built obsessively by myself, @nattsaro, @jonnokim, and a handful of talented contractors, like @samdape. I live inside Figma with @nattsaro 16 hours a day- to build the next great running/tracking app- on top of sharing, creativity, and unique features that have never been built before. Since starting the app last February, I saw everything in two phases: Phase 1: Build a sharing app and get hundreds of thousands of users- focus on extreme, untouchable distribution Phase 2: Build the best running-tracking app in the world- on top of 2-3 ridiculous ideas Almost a year later, this plan worked. And now it's time to begin Phase 2. And we need some insane, obsessed, addicted-to-the-game designers to get there. If you or someone you know is interested- DM me on here, or email at [email protected] In early 2026, Phase 2 of Share Aura begins. A sharing app. A tracking app. And so, so much more. Original tweet: https://x.com/zachpogrob/status/2001356408650903731

RT ∩
Huge announcement: We're hiring a Product Designer for Share Aura.

This will be our 3rd FT designer, the first time we are hiring publicly.

So far, the product has been built obsessively by ...
@∩

Aura hiring announcement today 🪄🪄🪄

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Greg Isenberg
𝕏x•29 days ago

i remember when seed rounds were like $1-2M the new seed round is $15m somehow

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Greg Isenberg
𝕏x•29 days ago

how to design apps nowadays characters are the new apps personality is the new UX conversation is the new UI

how to design apps nowadays

characters are the new apps

personality is the new UX

conversation is the new UI
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Greg Isenberg
𝕏x•29 days ago

the greatest productivity hack in the modern age is simply just do no disturb mode and electronic music

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Greg Isenberg
𝕏x•29 days ago

i find it extremely lame when founders dunk on each other publicly, it feels really high school.

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Greg Isenberg
𝕏x•29 days ago

Real confidence tends to come from seeing something you built work in the real world

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Greg Isenberg
𝕏x•29 days ago

I tested the new ChatGPT image model and it feels calmer to use (and 4x faster). You can iterate without starting over every time. Faces, layout, and lighting mostly stay consistent as you tweak things. That small change makes a big difference.

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Greg Isenberg
𝕏x•30 days ago

People are tired of cookie-cutter, minimalistic design. It's soulless. Design like this is coming back.

@Video Game History

Xbox website in 2004

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Greg Isenberg
𝕏x•30 days ago

This is a big deal. Anthropic is acknowledging that chat isn’t the final interface. Instead of asking questions, you assign work and watch it move forward. This feels like the beginning of a different relationship with AI.

@TestingCatalog News 🗞

BREAKING 🚨: Anthropic will add 5 different starting points to its upcoming Tasks Mode: Research, Analyse, Write, Build, and Do More. Tons of granular controls! A new sidebar for tracking tasks' progress and working with Claude's context has also been added.

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Greg Isenberg
𝕏x•30 days ago

claude skills are the new n8n workflows but actually way more valuable

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Greg Isenberg
𝕏x•30 days ago

the truth is the algorithms know most people better than they know themselves

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Greg Isenberg
𝕏x•30 days ago

I keep thinking about how many profitable internet businesses that used to need a team now need one extremely motivated person, AI and an organic content machine

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Greg Isenberg
𝕏x•about 1 month ago

What happens to the App Store when vibe coding makes building apps 100× faster and cheaper? A few things I think start to happen: 1. Apps increasingly launch for very specific moments instead of trying to keep users forever. You download it, get value, and move on. 2. Apps that solve a problem in under 30 seconds convert 2–3× better than apps that require onboarding. 3. A new pricing norm emerges: ~$1–$10 for one moment of value, paid instantly, with no expectation of future use. Disposable apps. 4. More examples of revenue concentrating at the account level, not the app level. You'll see seven/eight/even 9 igures across dozens of micro-apps. 5. Some of the most valuable apps never appear in App Store rankings because they spread peer-to-peer and are super niche. 6. Founders start shipping 10-20 micro-apps per year, expecting 1–2 to stick, instead of betting everything on one product. 7. The average successful app team trends toward 1–2 people, even at $1–5M ARR, because product surfaces stay small. 8. Distribution shifts toward people with trust. Creators, communities, and group chats quietly become the real app curators. 9. More extremely niche apps that didn't make sense to build are now being launched 10. Apps get named like content, not companies. Short, emotional, contextual names win. 11. App naming converges toward 5–8 character names because they perform better in links, sharing, and memory. 12. Apps win on tone and identity more than features. Two apps can do the same thing, but one feels like it’s “for you.” 13. The fastest growing category becomes “utility + identity” apps, tools that also signal taste or values. 14. Personalization becomes default. The same underlying app shows up in different versions depending on who you are and why you’re using it. 15. Launches start to look like content drops. Timing, story, and where an app shows up matter more than the tech itself. 16. Successful apps group into small bundles that match a lifes...

What happens to the App Store when vibe coding makes building apps 100× faster and cheaper?

A few things I think start to happen:

1. Apps increasingly launch for very specific moments instead of ...
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Greg Isenberg
𝕏x•about 1 month ago

It feels pretty obvious at this point that someone’s going to make billions building a social app that’s just for friends, no AI slop, no brainrot, calm design, chronological feed and no concept of followers.

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Greg Isenberg
𝕏x•about 1 month ago

the story of nikita bier (@nikitabier)

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Greg Isenberg
𝕏x•about 1 month ago

GPT-5.2 is live. The interesting part for me is how much the improvement shows up in longer, multi-step tasks where things usually break down. Instead of moving fast and then cleaning up, you can stay in one thread of thought until something is actually finished. Thankfully.

@OpenAI

GPT-5.2 is now rolling out to everyone. https://openai.com/index/introducing-gpt-5-2/

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Greg Isenberg
𝕏x•about 1 month ago

I think we’re heading toward a world where the designer, the engineer and the marketer become the same person.

@Cursor

You can now design directly in your codebase. Select elements, modify them visually, and Cursor writes the code.

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Greg Isenberg
𝕏x•about 1 month ago
Thread • 11 tweets

1/11 1/ a friendly, clear and firm tones yield better, more direct results2/11 4/ draft, plan, then act. use AI to generate an outline or rough version first3/11 3/ a well-defined box produces a more creative result than an empty field4/11 2/ state your request as a clear, action-oriented command with all necessary details5/11 6/ explaining the why behind an instruction helps the AI understand your true intent6/11 5/ demand structured output. the AI is fluent in many formats beyond prose.7/11 9/ using advanced prompting terms can trigger more sophisticated modes of operation (this might be my fav one)8/11 8/ give the AI a template or example to guide its structure and style9/11 7/ explicitly command the AI to be more or less verbose to match your needs10/11 10/ for a complex task, act as a conductor. prompt for each part separately then prompt for the synthesis.11/11 i walked through my deck in today's episode of @startupideaspod you can also watch on youtube https://www.youtube.com/watch?v=Xob-2a1OnvA happy prompting.

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1/11
1/ a friendly, clear and firm tones yield better, more direct results2/11
4/ draft, plan, then act. use AI to generate an outline or rough version first3/11
3/ a well-defined box produces a mo...
1/11
1/ a friendly, clear and firm tones yield better, more direct results2/11
4/ draft, plan, then act. use AI to generate an outline or rough version first3/11
3/ a well-defined box produces a mo...
1/11
1/ a friendly, clear and firm tones yield better, more direct results2/11
4/ draft, plan, then act. use AI to generate an outline or rough version first3/11
3/ a well-defined box produces a mo...
1/11
1/ a friendly, clear and firm tones yield better, more direct results2/11
4/ draft, plan, then act. use AI to generate an outline or rough version first3/11
3/ a well-defined box produces a mo...
+6
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Greg Isenberg
𝕏x•about 1 month ago

Unpopular opinion: buying a boring business with an SBA loan is risky (and there are better ways to make $$) The math looks like a dream until you remember the personal guarantees, the messy books, and the surprises that surface once you’re inside the business. When those surprises hit, you're on the line. And now you’re running a laundromat or a car wash where every problem rolls uphill to you The debt amplifies the stress. Sleepless nights becoming can become common. It isn't all doom and gloom, but I think there's a more risk adjusted way to building in 2026. IMHO, a calmer path is stacking small, profitable internet products, especially now that AI accelerates validation, distribution, and delivery. You get to compound without putting your name on the line with a bank, and if yo're lucky you got a business that has 60%+ margins that can scale to everyone in your niche with an internet connection Once you've got the cash-flow, then maybe fund a boring business. Level 1 is building products on the internet (saas, mobile apps etc). Level 2 is using that cash-flow to buy something boring with limited/no debt. Level 3 is holding a portfolio (tech vs boring) with a healthy spread of risk. Unpopular opinion but felt like sharing.

@Ben Kelly

The math that changed my life: • $1M business making $300k/year • Get an SBA loan for $900k • Investor puts in $100k (10%) for 15% equity • You put in $0 • Pay GM $60k/year • Pay investor $45k/year • Loan payment $100k/year • You keep $95k/year For a business you spent

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Greg Isenberg
𝕏x•about 1 month ago

I find this interesting. Shopify just introduced a way to run simulated customers through your store, and at first it feels a little strange, almost like cheating. Up until now, the only way to learn what was broken in your funnel was to push it live, pray someone showed up, and then watch the inevitable hiccups happen in real time. It's stressful, expensive, and half the time you didn’t even know if the data told the truth or just reflected a bad Tuesday realistically. A simulator changes the emotional rhythm of building. You suddenly get space to explore, to adjust copy, to tighten flows, to fix friction without the pressure of an audience. It’s the difference between practicing a speech in an empty room versus delivering it cold on stage.....the outcome might be the same, but the experience is completely different. The bigger idea here is that the cost of learning drops which is key especially for early stage founders. When learning gets cheaper, founders try more things. When founders try more things, the product tends to move in the right direction faster. 90% cool, 10% kinda weird though. I wonder what happens when every founder gets this kind of rehearsal space. Let's see.

@Mikhail Parakhin

Today we started rolling out SimGym — a system that creates “digital customers” that behave like real ones. They browse your site, complete tasks, and reveal optimization opportunities. You can even run A/B tests with *zero* live traffic! Spent a year developing it.

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Greg Isenberg
𝕏x•about 1 month ago

HOW TO GET TRAFFIC FROM AI SEARCH (3b+ searches per day) 1. PICK the 5+ questions people ask most in your category things like “x vs y,” “best tools for ___,” “top alternatives to ___z' (these become your anchor pages) 2. CREATE the clearest answer on the internet for each one like tables, pricing snapshots, use cases, strengths, limitations, examples. 3. ADD short summaries that models can digest easily. (basically LLMs prefer concise sections followed by depth, so build both) 4. KEEP updating these pages every month AI favors sources that stay current and freshness signals matter. 5. LINK these pages across your product, blog, docs, and onboarding. because internal structure helps models surface you more consistently. 6. TRACK which queries LLMs pick you for use tools like searchable, brightedge ai promptwatch, keyword insights, or simple workflows with chatgpt, gemini, and perplexity to see which pages models pull from, then refine based on the patterns 7. CREATE structured data the way LLMs think. clear headings, comparison blocks, tight labels. predictable structure → easier citation. 8. BUILD a “source of truth” page for your entire category one deep explainer with: how it works, common mistakes, use cases, buyer checklists. models love foundational clarity. 9. PUBLISH transparent opinions! “who this is for” and “who this is built for” creates strong signal. i noticed LLMs favor the confidence. 10. ADD real examples and scenarios. workflows and before/after snapshots give llms concrete anchors. 11. CREATE a glossary LLMs rely on clean definitions when generating answers a glossary becomes a reference hub for your niche. 12. BUILD topical clusters instead of random posts 5 strong, related pages outperform 50 scattered ones. depth beats volume. 13. EMBED real data stats, comparisons, and numbers increase citation because they strengthen model answers. ai search influences more than billions of prompts every day, and a growing share ...

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Greg Isenberg
𝕏x•about 1 month ago
Retweeted from @Rob

RT Rob Hoffman my 1st bootstrapped SaaS hit $20K MRR in 30 days. So I launched another one using the same strategies... and that one hit $61K MRR in 53 days today I broke down exactly how I did it on @gregisenberg's pod! hope this helps you get customers for your SaaS! 👇 Original tweet: https://x.com/RobHoffman_/status/1998189948437221838

@GREG ISENBERG

I wanted to make a 1 hour guide that shows how $30k-$300k MRR SaaS businesses with tactics like AI search to waitlist strategy and give away the 6 SaaS frameworks they use. The more founders I meet, the more I see the same thing: people can vibe code beautiful products, but they

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Greg Isenberg
𝕏x•about 1 month ago

I wanted to make a 1 hour guide that shows how $30k-$300k MRR SaaS businesses with tactics like AI search to waitlist strategy and give away the 6 SaaS frameworks they use. The more founders I meet, the more I see the same thing: people can vibe code beautiful products, but they struggle with getting customers. So I asked my friend @RobHoffman_ ($300k MRR indie founder) to analyze with me a handful of profitable SaaS apps doing $20K to $300K MRR and pulled out the playbooks they rely on. These are simple systems that create traction without huge teams or complex funnels, and they work across categories. My goal for this guide is to give you a clear path you can follow so you can turn your idea into a real business for 2026. This video is free and will always be. https://www.youtube.com/watch?v=rO3dIBMXD2g&t If you want to build/grow SaaS in 2026, enjoy the episode.

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Greg Isenberg
𝕏x•about 1 month ago

These 15 techniques pretty much 10x the quality/output of ANYTHING you vibe code with Gemini 3 etc

@TensorPoet

@MengTo Key takeaways: 1. Screenshots beat prompts. One image holds fonts, colors, layout, icons. Gemini 3 captures it instantly. Stop writing 1000-word descriptions. 2. Hero section = 50% of your time. Use Superhero to collect hero references. It's your cover image for

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Greg Isenberg
𝕏x•about 1 month ago

Retirement adds years because it removes chronic stress and puts people back on their own schedule. Some of the healthiest older people I know keep working, but they work with autonomy and purpose instead of pressure.

@Martyupnorth®- Unacceptable Fact Checker

Lots of studies validate this. The earlier you retire, the older you live. Something to do with social status.

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Greg Isenberg
𝕏x•about 1 month ago

THE BIG AI QUESTIONS I’M CURIOUS ABOUT FOR 2026 AND BEYOND 1. If robotics costs fall and reliability rises, what new blue-collar industries get reorganized from the ground up? 2. What happens to commercial real estate demand as teams shrink and output rises due to AI? 3. If foundation models continue improving at their current pace, how does this reshape what speed means in company building? 4. When AI tutors outperform traditional education for most subjects, how do schools reposition? Does education shift from “teaching” to “socialization + credentialing”? 5. If AI improves medical diagnostics and care routing, how do hospitals change capacity planning? Do outpatient clinics become the center of the American healthcare system? 6. When AI drives mass personalization in advertising, what happens to media buying? Do agencies shift from media arbitrage to creative taste-making? 7. If consumer AI runs wellness, nutrition, and physical optimization automatically, what industries benefit most? Do supplements, gyms, and wearables explode or consolidate? 8. When manufacturing robots gain AI reasoning, what product categories become newly profitable to build? Do we see a U.S. manufacturing resurgence? 9. When every consumer has an AI “money coach,” how do banks and fintechs shift product strategy? Do personal finance apps melt into the background? 10. If AI creates hyper-realistic synthetic data, how does that change machine learning itself? Do startups train world-class models without ever touching real data? 11. When autonomous vehicles move from pilot to scale, how do suburbs, housing, commuting, and retail reorganize? Maybe real estate get a once-in-a-generation reshuffle... 12. If vertical AI for healthcare, law, real estate, and logistics each gets its own “GPT moment,” what new billion-dollar niches unlock? Every industry gets its own model, its own moat, its own Cambrian explosion. 13. When compute becomes the scarcest resource in the world, what beco...

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Greg Isenberg
𝕏x•about 1 month ago

"what i wish someone told me" by sam altman (@sama)

"what i wish someone told me" by sam altman (@sama)
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Greg Isenberg
𝕏x•about 1 month ago

RIVR delivery "poodle" climbs stairs in the winter. Really impressive tech. I'd probably slip and fall. Is 2026 the year of AI + robotics?

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Greg Isenberg
𝕏x•about 1 month ago

7 STARTUP IDEAS I’D BUILD USING CLAUDE AGENT SDK/CLAUDE OPUS 4.5: 1. SOC 2 / ISO compliance packet agent for saas Agent that reads a SaaS company’s policies, infra docs, and tickets, then assembles SOC 2 / ISO audit-ready evidence. I’d connect the SDK to Linear/Jira, Notion, GitHub, and GDrive, load in standard SOC 2 templates, and have it produce checklists, evidence folders, and draft responses for auditors. 2. Nonprofit grant writing agent Agent that finds relevant grants, drafts tailored applications, and organizes all deadlines for a nonprofit. I’d plug Claude Agent SDK into a grants database + Google Drive, feed it past successful applications, and have it generate full packets and follow-up tasks for the team. 3. Airbnb host operations agent Agent that responds to guests, coordinates cleaners, handles pricing tweaks, and generates monthly summaries. I’d wire the SDK into Airbnb’s API (or inbox), Google Calendar, and a cleaner’s scheduling tool, then give it workflows for messaging, scheduling, and simple pricing rules. Who knows. Maybe this gets acquired by Airbnb. 4. Shopify conversion/creative agent Agent that reviews a Shopify store, analyzes analytics, and ships specific CRO fixes plus ad creative. I’d hook the SDK into Shopify, Google Analytics, and a simple image/video tool, then have it propose changes, write new copy, tag winning products, and draft UGC-style ad scripts. 5. Real estate deal coordinator agent Agent that keeps a real estate deal on track: chasing documents, scheduling inspections, reminding clients, and tracking key dates. I’d connect the SDK to email, e-signing, calendar, and a simple deal tracker, then give it a closing checklist so it runs the communication and nudges. 6. YouTube research + script agent for creators Id love this. Agent that researches topics, pulls data, builds outlines, and drafts long-form scripts based on a creator’s style. I’d give the SDK access to YouTube, Google, and a library of past scripts,...

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Greg Isenberg
𝕏x•about 1 month ago

"Opus 4.5 is like a Waymo. You tell it "take me from A to B", and it takes you there. After a few of these experiences your brain realizes "oh. ok. we live in this world now". And then you're hooked. From that moment on, you'll never work the same way again."

@Mckay Wrigley

Here are my Opus 4.5 thoughts after ~2 weeks of use. First some general thoughts, then some practical stuff. --- THE BIG PICTURE --- THE UNLOCK FOR AGENTS It's clear to anyone who's used Opus 4.5 that AI progress isn't slowing down. I'm surprised more people aren't treating

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Greg Isenberg
𝕏x•about 1 month ago

[ THE BLUEPRINT TO MODERN COMPANY BUILDING ] It’s insane. Linus shared that Linus Tech Tips earned $26M from YouTube ads and $260M in total revenue, all without outside capital from VCs. The story show a new way to form companies. Let’s break it down together. Linus makes tech content at a level that feels like a mix of MythBusters, Consumer Reports, and a startup lab. The videos require talent, gear, sets, editing, testing, and endless experimentation. It’s a good niche because people want to spend $. - The ads paid for the early team, and the team created better videos. - Better videos brought in more viewers. - More viewers started watching for longer and forming real trust. - That trust opened the door for sponsorships, merch, hardware, and new shows. - More viewers brought in more ad revenue. - The revenue funded even better talent, better gear, and more ambitious ideas. - The ideas improved the content, which pulled in even more people. - Each cycle added more momentum to the entire company. - The YouTube ads acted like Linus’s VCs, and the audience acted like his board!!! LTT used this loop to build a full production studio, specialized teams, Labs, a warehouse, a testing facility, and an entire content ecosystem pulled forward by long-form attention and the dollars attached to it. The same engine launched merch, creator tools, custom hardware, spin-off channels, and new shows until the channel evolved into a modern media company with real reach and product power. I tested this model recently and felt the same momentum in a WAY SMALLER way. @ideabrowser formed inside my YouTube audience before it existed anywhere else. I shared startup ideas on @startupideaspod , and people wanted tools, prompts, and trend data that gave them an edge. Their questions shaped the roadmap. Their enthusiasm fueled the build. Early users arrived straight from long-form content, and YouTube ads created room for exploration and deeper thinking. Within 6 months, @ideabro...

@Dexerto

The Linus Tech Tips channel has earned around $26 million from YouTube ads over its lifetime Creator Linus Sebastian also added that the ad revenue only makes up about 10% of the company's earnings

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Greg Isenberg
𝕏x•about 1 month ago

You think you’re competing with other people and companies. But you’re actually competing with whatever steals those 20 minutes.

You think you’re competing with other people and companies. 

But you’re actually competing with whatever steals those 20 minutes.
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Greg Isenberg
𝕏x•about 1 month ago

my little 5 step framework for coming up with $50K MRR mobile app AI startup ideas

my little 5 step framework for coming up with $50K MRR mobile app AI startup ideas
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Greg Isenberg
𝕏x•about 1 month ago

i reverse engineered 8 apps that hit $50K MRR in under 180 days and explain the pattern behind all of them 1/ find a group that spends money 2/ find a problem they repeat weekly 3/ use AI to make it work with photos/videos/inputs 4/ make the output dead-accurate 5/ replace their slow existing tools full breakdown in the video along with my 6 mobile app frameworks and 25+ startup ideas all free. i want to see you build some iconic apps. i believe 2026 is an incredible time to be building mobile apps happy building, my friends.

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Greg Isenberg
𝕏x•about 1 month ago

"people don't download apps anymore" meanwhile, this is the greatest time to be building mobile apps since 2012

@jack friks

closing in on 100,000 downloads to my 1.5 month old app @lovelee_app :) funny because i thought i was CRAZY setting a $5k/month goal for a brand new app by end of year (8 week challenge) but guess i should trust myself more

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Greg Isenberg
𝕏x•about 1 month ago

this tweet pissed a lot of people off, and I get why. on the surface, “acquire a niche business, grow distribution, add AI, recycle cash” sounds like an oversimplification (and it is). I wrote it because I think it’s a pattern we’re going to see A LOT more of. the interest in buying businesses is already rising. look at Bending Spoons buying Evernote, Vimeo and Meetup and plugging them into a shared product and growth engine. constellation software did a version of this without AI. m y point is the tools are now much better, the playbook is spreading, and this is becoming realistic for smaller operators like me and you. what changed in 2026 is the leverage available to the operator. you can buy a fairly priced, boring business and use tools like Cursor, Claude Code, Gemini, Zapier, Lindy, and a dozen others to ship new features, modernize the product, clean up onboarding, tighten funnels, and open channels the previous owner never had the time or skills to explore. that doesn’t remove the knife fight of hiring, retention, service, or operations. it just means the upside from doing those hard things well is higher than before. so yes, the 4 steps are a simplification. they leave out the plumbing, the pain, and the people. but they still describe a real emerging lane: buy real businesses at sane prices, layer on modern internet distribution, give them an AI-augmented product and growth engine, and use the cash flow to repeat the process. and maybe one person reading this was inspired to go and explore it in 2026. that'd be cool. i know i'll be buying more in 2026 and you can DM if you want to sell your company to me. I think this will create a lot of millionaires. and yeah, like startups, it’s tough work. way more people will fail than succeed, that's the way it goes. but my only point is that this trend is real, and I genuinely believe it’s easier to buy a business and grow it than start from zero. call me crazy.

@GREG ISENBERG

There’s a whole new generation of founders who are going to buy businesses and turn them into holding companies with software and AI: how they’ll do it: step 1: acquire niche business at an attractive price step 2: create internet distribution to scale customer base step 3:

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Greg Isenberg
𝕏x•about 2 months ago

vibe coding is eating SaaS this is probably happening more than we think

vibe coding is eating SaaS

this is probably happening more than we think
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Greg Isenberg
𝕏x•about 2 months ago

two types of people

two types of people
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Greg Isenberg
𝕏x•about 2 months ago

20 little "GPT wrapper" startup ideas someone should build

20 little "GPT wrapper" startup ideas someone should build
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Greg Isenberg
𝕏x•about 2 months ago

There’s a whole new generation of founders who are going to buy businesses and turn them into holding companies with software and AI: how they’ll do it: step 1: acquire niche business at an attractive price step 2: create internet distribution to scale customer base step 3: build AI-assisted software to increase margins/make product more attractive step 4: recycle cash-flow to buy more businesses

There’s a whole new generation of founders who are going to buy businesses and turn them into holding companies with software and AI: 

how they’ll do it:

step 1: acquire niche business at an attr...
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Greg Isenberg
𝕏x•about 2 months ago

the most painful yet thrilling part of being a founder is how close or far you are from "it working" without knowing it

the most painful yet thrilling part of being a founder is how close or far you are from "it working" without knowing it
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Greg Isenberg
𝕏x•about 2 months ago

My fav products of 2025 (apps, video games, productivity, AI etc) A few include traveler's notebook, things v3, switch 2 (im replaying zelda wind waker), a japanese dinnerware brand and more.

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Greg Isenberg
𝕏x•about 2 months ago

you’re telling me i can type some text in a tiny box from my phone and magically millions of people might see it?? posting on social might be the lowest risk with the highest upside activity that exists on the planet

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Greg Isenberg
𝕏x•about 2 months ago

THANKSGIVING THOUGHT: the measure of a good life is something I call the pinch me ratio. it’s how often you pause in the middle of a normal day and think, “wow… I actually get to live like this.” sometimes it comes from tiny things: a quiet hot coffee in the morning, sunlight hitting your office just right, the peace of knowing nobody owns your calendar. and sometimes it comes from the big stuff, the moments where your 16 year old self would look at your life and say... “are you kidding me? we get to do that for work!?” those moments matter JUST as much as the small ones. together they tell you whether you’re actually living the life you spent years trying to build, or just sprinting past all the parts that make it worth building. when my ratio is high, everything feels aligned. when it’s low, it’s usually a sign I’ve drifted into autopilot. this thanksgiving is a nice reset for the pinch me ratio. count the tiny and big things that make you pause and think “yeah, this is pretty great.” it’s a simple way to notice the parts of your life that are actually working. i want you to have a good life. keep going.

THANKSGIVING THOUGHT:

the measure of a good life is something I call the pinch me ratio.

it’s how often you pause in the middle of a normal day and think, “wow… I actually get to live like this.”...
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Greg Isenberg
𝕏x•about 2 months ago

NEVER GIVE UP

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Greg Isenberg
𝕏x•about 2 months ago

it takes a lot to admit this publicly. respect to anyone willing to look at their work, call it out, and raise the bar in real time.

@MrBeast

After some reflection, I just want to say I think some of our newer youtube videos haven’t been as good as I wanted. I apologize. Ya boy is going to go into ultra grind mode and make the greatest content of my life in 2026. Promise.

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Greg Isenberg
𝕏x•about 2 months ago

claude opus 4.5 is finally here, so we tested it against gemini 3 to see which one is the better at vibe coding we took a new startup idea and went from idea to landing page to prototype to ad creative in one sitting. you also see how @boringmarketer uses claude skills to get the most out of claude opus 4.5 (and how you can do the same). if you’re wondering whether opus 4.5 is worth using, this 1hr tutorial will help you decide and learn how to get the most from it.

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Greg Isenberg
𝕏x•about 2 months ago

2026 AI predictions 1. SaaS and agents merge completely in 2026. Every SaaS product becomes an agent platform, and every agent platform builds SaaS features. The ones that don't adapt die or get bought for pennies. 2. Google continues to crush in 2026. OpenAI feels the heat. Doubles down into becoming a social company, lots of features that you'd think a Meta would create 3. Infinite-context entertainment kills pilot season. Netflix lets you continue cancelled shows just for yourself. AI generates new episodes of The Office or Friends dynamically based on your mood. 4. Micro-companies explode in volume and weirdness. Tiny AI-augmented businesses serving tiny online tribes become a real career path. 5. Personalized nutrient cocktails created by generative AI replace traditional OTC wellness. Supplements turn into real-time prescriptions and the vitamin aisle collapses. 6. AI agents get their own wallets. Agents transact with each other using crypto for data, API calls, and compute. The machine economy surpasses the human one in transaction count. 7. The return of the invite-only web. To escape the bot-flooded “dead internet,” the best platforms become gated and reputation-scored. The open web becomes a wasteland; the gated web becomes the party. 8. Search is replaced by answer synthesis. Browsers read 50 sources and give you the conclusion. SEO dies and “LLM optimization” becomes the new marketing arms race. 9. Hardware returns with a vengeance. Browser-based AI feels limiting, so AI pins, earbuds, and ambient devices take off. The smartphone’s decline becomes visible. 10. Google, Apple, and OpenAI accidentally build the new internet. Instead of browsing websites, people live inside model-powered environments. 11. Personalized education unbundles the university. Students learn faster from AI tutors than professors. Harvard becomes a networking club; learning happens through adaptive agents. 12. The first agent-driven media companies appear. Daily shows,...

2026 AI predictions 1. SaaS and agents merge completely in 2026. Every SaaS product becomes an agent platform, and every agent platform builds SaaS fe...
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